LG Electronics become more visible to their target audience worldwide and brings more buyers to their website

Founded in 1958, LG Electronics is an electronic brand that sells televisions, home theater systems, refrigerators, washing machines, computer monitors, wearable devices, solar modules, smart appliances and, formerly, smartphones. They aim to improve the quality of their customer’s lives through innovative technology and optimum solutions.
LG Electronics faced a complex challenge in managing 63 country-specific websites that needed to rank on Google for their target audience. Additionally, each website required identical content in its native language, making it a daunting task for the company to manage so many sites effectively.
Our team used Screaming Frog SEO to analyze the international website structure and develop a strategy for international targeting campaigns. We implemented the international website structures, including country-specific sitemaps, URL-friendly country sub-directories, hreflang tags, and geo-targeting sites through Google Search Console. This helped to increase LG Electronics’ visibility in search engines and improve their website traffic.
The translated content was created and implemented on all the country-specific websites, effectively reaching the target audience in their native language.
Country-specific websites achieved high rankings in Google search results based on their respective target locations.
increase in international organic traffic year-over-year
Mobile Page Speed using Google validation testing
Working with Piper has been a game changing experience for our search efforts at LG Electronics. Their expertise in both PPC and SEO have helped us create a cohesive strategy that drives impressive results. The team is a pleasure to work with and we were consistently impressed with their attention to detail and focus on results.