Anfield Shop Elevates their brand awareness by creating a community and forging authentic connections

Anfield Shop is an eCommerce store selling official Liverpool Football Club merchandise to people in North America. Anfield Shop has built a community of Liverpool supporters who live outside of the UK.

The team at Anfield Shop wanted to increase brand awareness and connect with their target audience, the strong Liverpool following in America. They had previously struggled to achieve this and had relied heavily on link building to increase online revenue.
Piper identified that building great content that resonated with the target audience and worked well on social media was the key to success. We used social platforms such as Buzzstream and Reddit to identify potential influencers in the soccer industry and established relationships with them to share collaborative content ideas via Twitter and email. After several rounds of communication, we created and published the content and tracked its performance.
Thanks to our strategic approach to building great content, the Anfield Shop was able to achieve the following results:
67%
Increase in Organic Traffic compared to previous year
42%
Increase in Revenue from Social Media Referrals
106%
Increase in Social Media Followers
I had the pleasure of working with Piper on a project for my own business, Anfield Shop, and was blown away by their expertise in digital marketing. They were able to create a fantastic SEO strategy that really worked for us, focusing on building great content for our followers on social media. They are always available to answer any questions and thoughtful with their feedback. The results have been incredible and can’t thank them enough!