TurboTax Expands Their Organic Search Presence And Lowers Cost Per Conversion In Paid Search

Produced by Intuit, TurboTax is a software package that helps Americans all over the country prepare for their income tax returns. With a good user experience and access to professional tax experts, this program allows users to easily and accurately file federal and state tax returns.
Every year the marketplace is incredibly competitive as consumers file their income tax returns between January – April. TurboTax wanted to maximize PPC and SEO performance each tax season to improve year over year performance – including tracking brand awareness, revenue, traffic, engagement, and competitor landscape metrics
Piper delivered a full range of SEO and PPC services for TurboTax, starting with an analysis of their historical performance, competitors, and search trends to strategically plan for the upcoming tax season. We provided ongoing content creation and optimization for their blog and support center, with a focus on creating helpful articles that addressed their users’ most pressing questions and concerns. This approach helped TurboTax establish themselves as a trusted authority in the tax preparation space, and drove significant organic traffic to their site. In addition to content creation, we also monitored their brand term to save money on PPC campaigns. By identifying and blocking irrelevant or low-quality search terms, we were able to optimize their ad spend and increase their ROI.
Our focus on content creation and optimization for their blog and support center played a significant role in achieving these results, in addition to our brand term monitoring strategy that helped save money on their PPC campaigns.
14%
Increase in Paid Search Click-Through-Rates (CTR) compared to previous year
19%
Increase in Paid Search Conversion Rate compared to previous year
31%
Decrease in Paid Search Cost-Per-Conversion compared to previous year
Piper has been an excellent extension for our TurboTax team! Their project management skills and day-to-day communication is great, making everything our smoothly and the digital marketing results spoke for themselves. It is a pleasure to work with Piper.