Qlik increases their visibility by upgrading their marketing strategy and getting in front of more clients

Qlik is a business analytics platform that allows users to create visualizations, charts, interactive dashboards and analytics apps for local and offline usage. Thanks to their simple layout and easy-to-use format, people can make their data and analytics real-time, AI-driven, collaborative and actionable.
Qlik faced the challenge of competing with well-established industry leaders such as Tableau, Adobe, Omniture, and Google. Despite their high-quality analytics platform, they struggled with low visibility in search results, particularly for important keywords such as “top analytics platform.” Third-party review sites like G2 and Capterra dominated the search results, making it difficult for Qlik to rank organically.
Piper began this project by creating a comprehensive SEO strategy to improve Qlik’s online visibility and help them compete with industry leaders. Our team optimized Qlik’s website by conducting thorough keyword research and implementing on-page optimizations. We also developed a content marketing strategy to create high-quality content that would rank well in organic search results. Additionally, we focused on building backlinks from reputable sources to improve Qlik’s domain authority. These efforts led to a significant increase in Qlik’s visibility on search engines and improved their search rankings, resulting in increased organic traffic and higher conversion rates.
Qlik’s visibility improved and the company was able to target highly converting traffic at a much lower cost per conversion. As a result, Qlik experienced highly efficient marketing campaigns that increased conversions and profits.
62%
Increase in Organic Search Conversions compared to previous year
17%
Increase in Organic Search Clicks compared to previous year
83%
Decrease in PPC Cost-Per-Conversion compared to previous year
I worked with Piper SEO on the Qlik account for 2 years. Piper did an excellent job handling day-to-day communications and project management as a project leader. They were always very insightful, knowledgeable, and resourceful. It was great working with Piper!