Panama Jack migrates their content management system to accelerate their organic traffic

Since 1974, Panama Jack has been selling sun care products, hats, sunglasses and beach accessories. With a strong focus on traveling and the coastal lifestyle, Panama’s motto is “whether at home or abroad, there’s always more to see and explore”.
Panama Jack desperately needed to migrate their website to a new content management system (CMS), as it was missing key features that would enable it to be successful online. Due to an outdated legacy setup, their site had duplicate content, HTTP vs HTTPS issues, broken navigation, pages and URL structure, text contained in images, errors with Googlebot and crawl efficiency – and more.
With the goal of creating a seamless user experience, the team migrated the entire website to WordPress and implemented a fresh new design with intuitive site navigation and page layouts. To improve search engine crawling and visibility, the team also added technical optimizations, such as schema, site extensions, and page speed improvements. Additionally, a .htaccess file was implemented to redirect all URLs to HTTPs, ensuring that the site was secure and in compliance with Google’s guidelines. These strategic efforts resulted in a noticeable increase in website traffic, improved search engine rankings, and ultimately, increased sales and revenue for Panama Jack.
After implementing our optimization’s and migrating Panama Jack’s website to WordPress, we same some truly remarkable results. The website saw an instant surge in traffic, including:
Increase in Organic Search traffic compared to previous year
24 to 82
Increase in Desktop Page Speed Insights Score
12 to 63
Increase in Mobile Page Speed Insights Score
Working with Piper on our digital strategy for Panama Jack has been absolute pleasure. Their team’s attention to detail and willingness to assist in all facets of our web presence was vital in making our website launch a success. Their expertise in technical SEO, analytics, and content optimization was impressive, and they were able to implement significant improvements to our website’s organic search visibility. Thanks to Piper, we’ve seen a significant increase in revenue and have exceeded our business goals. I would highly recommend Piper to other ecommerce websites looking to grow their brand!